Social networking has become an integral component of running a business these days. With websites like Twitter, LinkedIn and Facebook, companies can keep "followers" up to date with their news and advertisements and use this as a marketing tool to draw in more clients or consumers. With the ever growing popularity of Facebook and ongoing updates that CEO and president Mark Zuckerberg makes to his website, the importance of privacy for a user's information becomes more and more necessary.
Hopefully these new arrangements with additional privacy controls will make Facebook more appealing to those who may view the titan networking site as "creepy". This will also allow companies to be more comfortable with the content they share as well and not allowing private information to get into the wrong hands. Here at WIN Interactive we use these social networking accounts regularly, and it would be vastly counterproductive for business if we couldn't rely on these marketing tools as a means of growth and expansion in modern times.